Cybernetics, according to its founder Norbert Wiener, is the science of controlling and regulating machines, living organisms, and social organizations, and has also been described with the formula “the art of controlling.” (Wikipedia)
So if this is about imprinting through communication, then you have to understand that communication is not just one-dimensional. It’s like a phone. Everything you do has an impact on the whole system. To do that, you need to understand how this mechanism works, because you’ve certainly experienced it.