Communication/Cybernetics Course Script
Class Powerpoints
Homework Assignments

4.0 How do you use words and images effectively?

Communication is easier when we understand certain rules. It is crucial that you are easily understood. Otherwise you will quickly get lost in the chaos of the other voices. Daniel Kahneman wrote about the essence of ease in his book “Fast Thinking – Slow Thinking”. 

Causes and consequences of cognitive ease

Imagine you want to prepare an important project for the group. It could be an addition, or you want to create a new position, or start a church plant. The communication process is not limited to a one-time event, like a sermon. It is important to you that the information gets across, and even more important to make a point. The above 4 things will help you do that: